AVAILABLE NOW: Veronica Swift | “This Bitter Earth” | Mack Avenue Records
AVAILABLE NOW via Mack Avenue Records
Critically Acclaimed Singer Veronica Swift
Tackles Domestic Abuse, Racism & Other Social Issues
on Poignant Mack Avenue Records Album, This Bitter Earth
“She has a miraculous voice, musical ability and technique,
as well as an innate gift for entertaining a crowd.” — Wall Street Journal
Read Veronica Swift’s Cover Story in the
Veronica Swift flips the script on This Bitter Earth, the captivating follow-up to her 2019 Mack Avenue Records debut, Confessions. Whereas Confessions played out like pages from her personal diary, on the new album, the 26-year-old singer and master song interpreter looks outward while addressing social ills that plague the world today.
This Bitter Earth, available now on Mack Avenue Records, takes on the song-cycle characteristics of such classic LPs as Marvin Gaye’s What’s Going On, Kate Bush’s Hounds of Love, and Mary J. Blige’s My Life. For her album, Swift tackles sexism [“How Lovely to Be a Woman”], domestic abuse [“He Hit Me (And It Felt Like a Kiss)”], racism/ xenophobia [“You’ve Got to Be Carefully Taught”] and the dangers of fake news [“The Sports Page”].
Accompanied by a team of kindred spirts that includes pianist Emmet Cohen, guitarist Armand Hirsch. and flutist Aaron Johnson, bassist Yasushi Nakamura, and drummer Bryan Carter, Swift curates material that covers multiple genres, including jazz, American musicals, vintage R&B and contemporary rock.
“I’ve been waiting to do this album for years,” Swift says before explaining that she usually conceives her albums far in advance. She recorded much of the material in 2019, before the coronavirus pandemic forced the world into a near total standstill. But the time allowed her to live with songs at different parts of her life. Eventually, she recognized the connective tissue between them. The big challenge, however, was crafting a cohesive narrative.
Swift delves into a dramatic yet sardonic makeover of “How Lovely to Be a Woman,” a Charles Strouse and Lee Adams tune from the 1960 musical, Bye Bye Birdie. “As I’m coming into the world, having more of a feeling of who I am and being more confident in that, I realize now how this song had a lot more ambiguity and cynicism involved,” Swift says. “I tried to make an arrangement that maintained the childlike feel I had while listening to it but still insert some of that sarcasm in it. The song also allows me to present more of my humorous side.”
Critical Acclaim for This Bitter Earth:
“Swift gets both dramatic and slyly witty, taking on sexism directly with her
unrestrained makeover of ‘How Lovely to Be a Woman’…” — Glide Magazine
“It’s as good a job of reconciling the past and the present as I have ever heard,
and goes a lot further than anything else I’ve encountered in the past 12 months
toward making sense out of a world gone wacko.” — Wall Street Journal
“Veronica Swift is a woman of many voices, and she uses every one of them to
refract a dizzying kaleidoscope of moods on ‘This Bitter Earth…’” — DownBeat
“‘This Bitter Earth’ is more universally-minded as she tackles
sexism, racism, domestic abuse and other social issues
via carefully curated materials.” — Jazziz
“…recontextualizing decades-old lyrics has led the
Charlottesville-bred jazz vocalist to a point of historical confluence,
one where classic songs now take on a renewed relevance.” — The Daily Progress
“…it takes an artist of sure and rising stature to curate
one hell of a coherent protest album.” — All About Jazz
“…a jazz lioness with a pure tone, large lungs, a knowing sense of
repertoire, and sure swing style.” — JazzTimes
Themes of abuse appears with Swift’s cover of the Crystals’ 1962 provocative R&B tune “He Hit Me (And It Felt Like a Kiss).” “This song just makes your stomach curdle,” Swift says. “It’s uncomfortable to sing; it’s uncomfortable to listen. But the original version by the Crystals is so the opposite; it’s so indicative of the 1960s victim woman who stays with the man who physically assaults her. I’ve never heard a version of this song that had gone the other way in terms of making it a somber piece. I wanted to give listeners another option in listening to this song. So, I stripped away all the other instruments and chord progressions and just made it me and guitar. I arranged it to sound almost singer-songwriterly.”
“You’ve Got to Be Carefully Taught” comes from a musical – 1949’s South Pacific. The envelope-pushing, Richard Rodgers and Oscar Hammerstein II-penned song illustrates how racism and xenophobia are learned behaviors, often projected onto children during their early development. “I was always perplexed at how such a deep and dark subject matter in South Pacific was sung so upbeat,” Swift recalls. “I think it was written intentionally to not sit well with the audience. I wanted to come up with an arrangement that’s very antsy and mad. So, I put a little bit of that rock beat on the chorus and sing angrily. To me, it sounds like what the song was meant to be.”
The album switches gears with Swift’s cunning version of Dave Frishberg’s socially conscious song “The Sports Page.” She uses the song’s topical lyrics to invoke the prevalence of fake news during President Trump’s administration. “It is amazing how a song written in the late 1960s is still relevant, and its brilliance is that it doesn’t target a specific demographic,” Swift says.
“I want this album to have two separate approaches,” she explains. “I wanted to start with women’s place in society now and how it’s changing. During the second half, I wanted to address other ailments in the world, whether it’s racism or fake news. But I don’t take any political stances. I’m very clear with my audience that as an artist I address certain issues as an outsider looking in.”
Now with This Bitter Earth, her second Mack Avenue Records album, Swift’s ascendance as a 21st century jazz torchbearer continues.
About Veronica Swift
Still relatively early in her professional career, Swift has already developed an impressive repertoire. Raised in Charlottesville, Virginia by her parents – pianist Hod O’Brien and singer Stephanie Nakasian – she recorded her first album, Veronica’s House of Jazz, when she was only nine years old. In addition to performing with her parents, Swift sang and played trumpet with Dave Adams’ The Young Razzcals Jazz Project, which afforded her the opportunity to perform at the Telluride Jazz Festival.
After releasing her sophomore album, It’s Great to Be Alive, when she was only 11 years old, Swift continued performing at major venues such as Dizzy’s Club Coca-Cola at Jazz at Lincoln Center in New York City. After high school, she attended the University of Miami, where she earned her bachelor’s degree in 2016.
Before college graduation, Swift competed in the 2015 Thelonious Monk International Vocal Competition, in which she placed second. Two years later, she moved to New York City to further her career and has since performed and/or toured with a host of jazz luminaries, including trumpeters Wynton Marsalis and Chris Botti, and pianists Benny Green, Michael Feinstein and Emmet Cohen.
Veronica Swift · This Bitter Earth
Mack Avenue Records · Release Date: March 19, 2021
For more information on Veronica Swift, please visit:
For media inquiries, please contact:
DL Media · 267-541-2784
Maureen McFadden · firstname.lastname@example.org
Don Lucoff · email@example.com
Information and press materials (including album covers, promotional photos
and bios) on all DL Media artists can be found at our website: dlmediamusic.com
For press materials on Veronica Swift, Mack Avenue Music Group’s artists or its family
of imprints (including album covers, promotional photos and logos), please visit media.mackavenue.com
MACK AVENUE · the road to great music · mackavenue.com