DL Media provides an internship program for highly motivated individuals interested in getting their foot in the door of the entertainment industry (as well as providing exposure to small business operations). The program is a non-paying opportunity that is designed as a learning experience for interns to understand both theoretical and practical techniques of music marketing and/or web-based communication in small business.
Generally interns are (but not limited to) currently enrolled students in a degree course of study. Additionally, students from disciplines outside of music and music business, and from other schools, have also opted to intern at DLM. Many interns have come from neighboring schools such as Temple University, Drexel University, University of the Arts, Saint Josephs University and University of Pennsylvania, among others. If applicable, students may opt to receive credit from their school for their internships (though it is the interns’ responsibility to make such an arrangement in advance with his or her school). As previously stated, the internship program is open to non-students as well.
Given the diverse nature of services that DLM provides, the internship program consists of two distinctive internship tracks in the following areas:
Traditional Music Industry Internship
This internship track provides a learning experience in every aspect of the album release process, including the most efficacious publicity, marketing, and advertising strategies used to promote a product in the music industry.
Tasks include: answering phones, prepping and mailing packages/press kits to send to writers, XL docs and mailing list edits for album mailings, maintaining databases in both Constant Contact and FileMaker programs, contacting and researching various media outlets to add to the database, creating, editing and laying out press releases and customized email blasts with Constant Contact, and pitching various artists for tour press (in various tour markets) as well as pitching various artists to gain press for their album, among other duties.
Online Content Management
This internship track is designed to give Internet-savvy students the opportunity to learn how to successfully utilize web content for the purpose of promoting albums, national artist tours, and ultimately covering the technical aspect of the entire album release process for a media firm.
Tasks include: working in WordPress to update DL Media’s website with press releases, announcements, new content, etc, bring the DL Media social networking sites up to date and maintain consistency in posting materials, migrating and organizing content for various online platforms as well as performing other new media/online marketing tasks (i.e. setting up targeted Facebook ad buys, posting press releases on various blogs, and setting up song streams, among other tasks).
Past interns have gone on to take jobs at record labels, music festivals, or other industry jobs while others have gone on to Law School or other forms of higher eduction.Some of the internship perqs include free CDs, tickets to client performances in the Philadelphia (the latter depends on ticket availability), among other items.
Internships are available during the following three periods throughout the year:
Winter/Spring Internship: January – May
(Applications accepted September – December)
Summer Internship: May – August
(Applications accepted January – April)
Fall Internship: August – December
(Applications accepted May – July)
Hours are flexible. Again, while internships are non-paying, travel stipends are available (if applicable).
NO PHONE CALLS, PLEASE.
AMY MILLER & MAUREEN MCFADDEN